Are Automated Emails a Good Thing for Your Business?

Technology brings a fair amount of automation to any organization that chooses to use it. One of the most popular ways that automation is used is by sending emails. Automated emails can be used in support of nearly any action your business takes, but there are questions whether some of them actually offer the value you think. Today, we discuss some of the pros and cons of automated emails. 

Benefits of Adding Automated Emails

The first thing that should be said is that every business needs to have some type of customer response strategy in place. Not only does it provide necessary and crucial updates and information, people have come to depend on constant communication with the organizations they interact with so they can manage their own affairs. 

Solid ROI

These platforms also have a typical ROI that is much higher than many other systems used for customer, vendor, and internal correspondence. By streamlining communication that would take hours and hours for individual employees to get to (if they even could), you save an enormous amount of capital. Automated emails often receive better open and click-through rates since they are often triggered by an action someone takes and sent promptly thereafter. Lastly, many systems that feature automated email integration have in-depth tracking tools that, over time, will provide the knowledge needed to improve your email strategy.

Consistency

Consistency in every part of your business is a true asset. Email automation ensures that messages are sent at the right time and have the information users need at the right time. This level of accuracy is hard to achieve through manual correspondence. The more a person trusts that your organization is on the ball, the more they will trust you with their business; it’s that simple. If you are able to eliminate gaps in your communication, people looking to have a relationship with your organization will consider you dependable. 

Detriments of Adding Automated Emails

Email automation seems like a win-win situation, right? There are some drawbacks, but they are probably not so stark as to not consider it. Here are two issues that automating your email can bring that you should consider. 

Setup Time

The biggest drawback from an operational standpoint is that it takes time to set up all the automated emails. Not only do you need to set up workflows that will “trigger” email flows, you also have to manually customize each email template. While there are platforms that come with hundreds of email templates ready to go, customizing them still takes time. 

Over-Automation

From a customer’s perspective, it can be a little unnerving when every contact you have with a company triggers an email response. I know I get annoyed when I receive too many useless messages. If you don’t take time to set up your email workflows, you can overdo it and you wouldn’t want to sour a relationship because you didn’t rein in your automated email.

If you would like to learn more about email automation, some of the technologies that can help your business improve its communication, or simply to discuss your business’ technology strategy, give the IT professionals at Atech MSP a call today at (888) 814-4843.